Intergalactic Global
Launching a global events brand in less than 2 weeks
From concept to crowd-launched in two weeks. Building a global brand in the music industry over Christmas? Challenge accepted.
Events Management
The Challenge
Intergalactic Global approached NinetyFive with a blank slate and a bold vision: to launch a global music events brand over the festive period of 2024, targeting South East Asia for their debut. The timeline? Just two weeks. With no existing brand identity, no digital presence, and high expectations for impact, the task was as ambitious as it was time-sensitive. We weren’t just building a brand-we were preparing for a live international launch. But the real test came when event partners in South East Asia pulled out late in the process, forcing a strategic shift in both timing and territory. It was no longer just about delivering assets-it was about keeping momentum alive across a rapidly changing landscape.
Overcoming Barriers
- Rapid execution of a full brand build within a two-week window
- Strategic flexibility to pivot from an SEA launch to a European one
- Real-time design revisions and creative changes aligned with new timelines
- Territory-specific marketing approaches for different cultural and digital behaviours
Our Process
Innovation Hour
A creative sprint session based on our proprietary Brand Spectrum Model, defining brand identity, tone, and positioning
Brand Creation
Logo design, brand messaging, visual identity, video content, and launch-ready assets
Web & Landing
Rapid design and build of a launch landing page
Strategy & Flexibility
Initial plans tailored for South East Asia, retooled for Amsterdam after launch delays
"The Ninetyfive team were proper sound from day one. Launching a brand in the music space is never straightforward-especially when you're working across different continents with moving dates and shifting partnerships. Their adaptability and patience throughout the process were second to none."
Alex Mills, Intergalactic Global
2 successful launch events in Amsterdam, including a sold-out show at Madam Tower and a boat party experience 500,000+ impressions across launch content 750+ tickets sold 20+ bespoke launch assets created Strategy seamlessly transitioned from Asia to Europe without loss of brand traction
Launch Events
Impressions
Tickets Sold
Safer Dance X Inclusivity Community Fund
The Healthy Shop