The Healthy Shop
Building a Wellness Brand from the Ground Up
From blank canvas to premium wellness platform-full-service brand build, subscription-ready store, and high-impact content to match.
eCommerce
Paid Media
E-Marketing
Web Development
The Challenge
The Healthy Shop approached NinetyFive with a clear but ambitious mission: launch a premium wellness and supplement brand with both D2C and wholesale potential. With no existing infrastructure, visual identity, or digital presence, we were tasked with building the entire brand from scratch-fast, functional, and future-ready.
- Full brand identity including logo, visual guidelines, and messaging
- Fully customized Shopify 2.0 store with subscription integration
- Commercial-grade hero video for web and social
Overcoming Barriers
- Launching in a saturated market meant the brand had to feel premium, trustworthy, and modern from day one.
- Subscription product offerings required bespoke integration within Shopify 2.0 architecture.
- Back-end systems like email automation and Meta setup had to be fully operational for Day 1 marketing.
- High expectations for content quality meant the brand launch video had to deliver commercial polish.
Our Process
Brand Identity & Messaging
We crafted a complete brand world-logo, visual system, messaging tone, and brand book to guide everything from packaging to posts.
Shopify 2.0 Development
We built a custom storefront with full subscription functionality, optimized for conversion and product discoverability.
Hero Video Production
We delivered a high-end hero video for the homepage and socials-scripted, shot, and edited in-house for max impact.
Back-End Automation
Klaviyo flows and Meta Business Manager were configured for scale-retention, re-engagement, and paid ad readiness baked in from the start.
Low fidelity wireframing
High fidelity wireframing
"Ninetyfive brought our vision to life with precision, creativity, and total professionalism. From branding to build to content, every piece exceeded expectations. They felt like a true partner throughout the process-invested in the outcome and relentless in their execution. We couldn’t be happier with the result."
Dorina, The Healthy Shop
From zero presence to full-market readiness, The Healthy Shop launched with a premium foundation for long-term growth. A full brand, built right-and built to last.
Custom Shopify Store
Brand Identity Package
Commercial-Quality Launch Video
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